Residus

On request and because the planet needs it, the Generalitat de Catalunya asked us to create a campaign to raise awareness among citizens of the urgent need for selective waste collection, emphasizing the blue, green, brown and yellow containers. And what we did was the opposite.

We focused on the grey, the real problem, as it has become the container for lazy people who do not recycle. Thus, by overwhelming logic, if citizens use the grey correctly, the rest will follow.